How to share the buzz on Record Store Day

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Hundreds of independent shops will take part in the UK’s Record Store Day 2016.

This year’s event is set to be the biggest ever seen with more than 200 stores taking part and tens of thousands of music fans attending live events to mark the day.

There will also be 500 limited edition vinyl releases on Saturday from artists like Florence and the Machine, Primal Scream and David Bowie.

A number of the events have a strong Bowie theme to mark the passing of the music legend three months ago.

Record Store Day began in the USA nine years ago and is coordinated by the Entertainment Retailers Association in the UK. This year, the day is staged in partnership with BBC Music.

Recent years have seen a resurgence in vinyl sales, fueled by events like Record Store Day. In 2008, there were just over 75,000 vinyl albums sold in the UK. Sales reached 2.2 million records in 2015. In 2016, LP sales are already up 67% on last year’s figures.

If you’re taking part, make the most of your marketing opportunity.

Use the official hashtag #RSD16 when posting your events on social media and copy in Record Store Day’s official feeds for Twitter, Facebook, and Instagram. That will give your posts a wider audience.

USEFUL SITES:

www.recordstoreday.co.uk
www.facebook.com/rsdayuk
www.twitter.com/RSDUK
www.instagram.com/recordstoreday

Share the buzz

Let local media know what you’re doing. Here’s the official press kit: https://www.dropbox.com/sh/nw7b3b6vlvc1aqw/AADKhN8jAYtLyTu_WV8v_6bla?dl=0 – if they can’t attend send them video and pictures during the day for their websites, and after the day for their print editions.

Here’s The Wonderstuff’s Miles Hunt at last year’s event in Swordfish Records:

Plug your events on their sites and your own channels before the day.

Share your images and social media posts throughout the day – people will spot them and decide to come into your store. Retweet and re-post images your customers have taken during your events.

Create a year-round Facebook page for your Record Store Day events and encourage followers to share their stories and images with you. Keep it going so you can use it again in the run-up to next year’s event.

 Here are just some of the events on offer:

  • Rough Trade in East London will be hosting Irish singer- songwriter Glen Hansard, multi-instrumentalist Georgia and Benjamin John Power’s solo project Blanck Massplus.
  • The Museum of Soho will be screening three Bowie-related documentaries from the BBC Arena archive on Saturday.
  • In Newport, Gwent, Newport Rises and Newport City Radio have organised a ‘pop up’ vinyl sale in the foyer of Newport Market and a showcase of the best live music in three locations around the city centre. Kriminal Records based in Newport Market is donating records to sell in order to raise money for Maes Ebbw School. The ‘Kriminal Records pop up shop’ will be open in the foyer of Newport Market during the day.  Newport City Radio will host local music acts across three sites:  at the vinyl sale; at Slipping Jimmy’s bar and grill on High Street; and The Ivy Bush in Clarence Place, from 2pm. Diverse Records on Skinner Street will also have exclusive vinyl releases.
  • The British Record Shop Archive is hosting an exclusive pop-up curated by the Museum of Soho from April 14 to 21 on Beak Street, Carnaby.
  • Pie & Vinyl in Southsea is hosting an outside music festival with Band of Skulls taking the headline spot
  • Hannah Peel is touring the South East Coast with her music box. She will be attempting to perform nine live in-store performances in one day. She starts off in Brighton.
  • Piccadilly Records in Manchester is hosting DJ sets from Mary Anne Hobbs and Domino’s Higher Authorities. Face painters will transform staff and customers into their favourite David Bowie incarnation.
  • Container Records host an all-day DJ party at Pop Brixton.
  • Rough Trade in Nottingham hosts soul star Charles Bradley.
  • The first vinyl playback of Ian Brown’s Solarized LP will take place at London’s Soho Hotel in conjunction with Sister Ray – in total darkness.
  • Inspiral Carpets’ Tom Hingley will be performing an acoustic set for the crowds at Vinyl Revival in Manchester.
  • Jumbo Records in Leeds is staging performances in store by C Duncan and Allusondrugs.
  • VOD Music in Mold (which measures 67 sq ft and is said to be the smallest record shop in the UK) has limited edition vinyl releases and festivities.
  • Vox Box in Glasgow has 15 bands lined up to play in store including 2016 RSD artist Pinact and Emma Pollock.

Find your local record shops using Record Store Day’s store locator here: http://recordstoreday.co.uk/participating-stores/

Maria Williams is a copywriter, professional blogger, and PR for small business. Visit www.wordsyoucanuse.co.uk

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