There’s no doubt that Pokémon Go is the world’s most successful mobile app.
In Germany, it hit the number one spot on the iPhone chart which measures app revenue within three hours of its launch in the country.
It took just 13 hours to reach the top of the US sales chart last week.Industry experts are saying it’s making $2 million a day in the USA. Its launch in the UK today mean thousands and thousands of UK players are about to follow in the footsteps of people around the world.
The augmented reality (AR) app shows Pokémon characters in cartoon versions of real-world locations. Players have to use the app to throw balls at them and catch them. Some Pokémon characters are much rarer – and more valuable in the game – than others.
This isn’t just for children. People in their twenties have grown up with Pokémon characters and many are playing the game.
Why am I telling you all this?
The answer’s simple – savvy business people in the retail and leisure industries can use this phenomenon to drive sales.
Find out where the Pokémon characters are near your shop, cafe, bar, restaurant, or leisure outlet, and tell your potential customers on social media. Encourage them to visit your place with special offers. You could even encourage group ‘hang-outs’ for people searching for characters to collect – to swap ideas and suggestions.
Players will be looking to collect different characters and hunting for the rarer ones – you will be building your brand on social media by helping them. You could also be driving up the footfall at your premises.
Pikachu and his pals could end up helping your sales – if you make the most of the opportunity.
MARIA WILLIAMS IS A PR, COPYWRITER, AND BLOGGER FOR SMALL BUSINESS. VISIT www.wordsyoucanuse.co.uk.