Are you wondering why so many small business owners are blogging? Don’t really understand the benefits?
Here are three great reasons why you should join the blogging revolution:
- Blogs help you convert your page viewers into customers.
They educate your potential customers about your products or services and how you answer their problems.
If your ideal customers are time-poor, cash-rich small business owners, you need to show them how you can alleviate their pain and take away some of their burdens.
Notice the word used – show. You can tell someone you’re what they need until you’re blue in the face, it won’t make half the impact of someone else in a similar position to them saying the same thing.
Case studies are king. Testimonials from real people – preferably with pictures – give you gravitas.
Educate your potential customers in a fun way, engage them, and they become part of your team.
Be authentic, and they’ll choose to stay within that team and you’ll build goodwill.
Once they’re in your tribe, they’re more likely to make the leap towards purchasing what you offer.
- They help your SEO.
Regular blogging on your website, and sharing on social media, drives more people to your site.
That helps your SEO and the way you rank in search engine results.
It becomes a virtuous circle.
Use clever links between your blog and key, relevant pages on your site and you’ll help keep your bounce rate (the number of visitors who go to one page and ‘bounce’ straight back off the site) down to a healthy level too.
- They build your brand.
Being visible on social media helps you to spread your brand values. Blogs give you content which you can sculpt to those values to share regularly on Twitter, Facebook, LinkedIn, or Pinterest.
You can embed video, images, or audio to make your blogs a rich experience.
Blogs are useful as part of your overall brand marketing including promotional products, visual branding like logos, your website, and even branded car wraps.
Too busy to blog?
If you need help with your blogging, give us a call on 07790 654274 or email email@example.com