How the Pokémon Go phenomenon could work for you


There’s no doubt that Pokémon Go is the world’s most successful mobile app.

In Germany, it hit the number one spot on the iPhone chart which measures app revenue within three hours of its launch in the country.

It took just 13 hours to reach the top of the US sales chart last week.Industry experts are saying it’s making $2 million a day in the USA. Its launch in the UK today mean thousands and thousands of UK players are about to follow in the footsteps of people around the world.

The augmented reality (AR) app shows Pokémon characters in cartoon versions of real-world locations. Players have to use the app to throw balls at them and catch them. Some Pokémon characters are much rarer – and more valuable in the game – than others.

This isn’t just for children. People in their twenties have grown up with Pokémon characters and many are playing the game.

Why am I telling you all this?

The answer’s simple – savvy business people in the retail and leisure industries can use this phenomenon to drive sales.

Find out where the Pokémon characters are near your shop, cafe, bar, restaurant, or leisure outlet, and tell your potential customers on social media. Encourage them to visit your place with special offers. You could even encourage group ‘hang-outs’ for people searching for characters to collect – to swap ideas and suggestions.

Players will be looking to collect different characters and hunting for the rarer ones – you will be building your brand on social media by helping them. You could also be driving up the footfall at your premises.

Pikachu and his pals could end up helping your sales – if you make the most of the opportunity.






Businesses asked to help save threatened animal sanctuary


Businesses are being asked for urgent help to save a closure-threatened animal sanctuary.

Time and money are running out for All Creatures Great and Small, based near Cwmbran.

Now, businesses are being asked to adopt the cause to save the sanctuary from closure, and allow the animals being cared for to remain there.

Spokeswoman Heather Short said: “This is a serious S.O.S appeal for All Creatures Great and Small. The sanctuary has grown over the years and so have the running costs.

“Without support, it is feared that All Creatures will be no more. It has always been difficult keeping afloat, relying on the kindness of the public. We have always had some pretty special supporters and understand that people’s income has dwindled with these austere times.

“So we are asking people to spare £1.25 per week to save us. With your support, we can continue, without it the unspeakable will happen.”

Businesses are being asked to give whatever they can. Some animals like Trevor one of the sanctuary’s farm cats can’t be rehomed as he cannot be house-trained.

Ms Short said: “He has a special and safe home with us, we understand him and love him. What would happen to Trevor if the sanctuary closed?

“What would happen to Faith, our dear resident pig? She has arthritis and receives medication. This is her home, she knows our voices, loves having her tummy rubbed and her back scratched. We cannot contemplate what would happen to her.

“Chelsea our beautiful horse has Cushing’s Disease and receives daily medication which is expensive, nobody would want her.

“A lot of the creatures here hold sad stories, we want to continue to improve their lives with a good diet, cosy bed, veterinary care and, of course, lots of TLC.

“Our three new pigs Ruby, Rosy and Rebecca had nearly starved to death after their owner died. They have required large amounts of food to rebuild their bodies which of course is costly.”

Another cat, Luna, may well have to have her ear removed because of cancer, and the sanctuary has to raise funds for the vet bills.

Businesses able to help are asked to download a standing order form or send a cheque made payable to All Creatures Great and Small. Please visit the website for more details:

Businesses and individuals can also donate online by clicking the following link:

Family dairy sells cream fit for the Queen

The Clarke family

A Cornish dairy which has grown from a small business into a company employing 100 is now supplying its clotted cream to the the Queen’s grocer, Fortnum & Mason.

The Trewithen Dairy secured the supply contract in 2015,  along with contracts to supply the London based Tate Galleries and Great Western Rail (GWR).

The successes come after the company took home the Grocer Gold Award for SME Brand of the Year in June.

Trewithen Dairy’s clotted cream is now available in the world-famous Food Hall at London’s Fortnum & Mason. The store was founded in 1707.

The Tate Galleries is a family of four art galleries in London, Liverpool, and Cornwall known Tate Modern, Tate Britain, Tate Liverpool and Tate St Ives. Trewithen Dairy has secured a listing with the Tate Modern and Tate Britain.

Its milk is also being used on the first class carriages of Great Western Rail’s Pullman service in the South West. This will be rolled out to all services on the GWR trains at some point this year.

Trewithen Dairy’s Managing Director, Francis Clarke said: “We are lucky to have a strong talented team delivering a range of great Trewithen Dairy products all over the UK, which include butter, milk, yoghurts and Cornish clotted cream.

“We have undergone a tremendous growth period and adding significantly to our sales, gaining new hospitality and retail customers right across Cornwall and the South West, as well as a number of critical supermarket listings.

“We are also continually grateful for the hard work that our farmers consistently put in to bring us our great products for our fantastic and loyal customers.”

Trewithen Dairy has grown rapidly over the last few years, undertaking a £12m redevelopment project to expand the processing site and create over 40 additional jobs.

Bill and Rachel Clarke have been at Greymare Farm, near Lostwithiel, for 25 years. In their early years, they would milk and bottle their own product while their children were in bed, delivering their milk themselves the next day. They’d also cook and pot their own clotted cream.

As demand from hotels, restaurants, garages, and shops grew, they decided to sell their own herd and concentrate on production of their brand products, including milk, butter, creme fraiche, yoghurt, and buttermilk, with milk from other local farmers. Sons Francis and George joined the business, and the company now employs 100 people.

Trewithen Dairy is now Cornwall’s third largest direct milk buyer and the largest bottler of milk in the county. Read more about the company here:

Maria Williams is a copywriter, professional blogger and PR for small businesses. Visit